Dave Matthews has been using American Express since 1994 and now he is going to be featured in thier newest television campaign "Are you a Cardmember?®"
Dave Matthews is one of four well-known card members that will be featured in the advertisement along with actress Gwyneth Paltrow, film and television producer Brian Grazer and entertainer Tina Turner.
None of them actually appear in person or act in the advertisement, but clips are shown of each person as they share personal stories about transitional moments in their lives and how their relationship with American Express played a meaningful role during those times.
American Express asked each of the Card members to describe their feelings when they first received the American Express Card; Dave's responses is as follows:
"It’s amazing to have people believe in and inspire you,” said Dave Matthews. "The year I got my American Express Card, 1994, was a turning point in my life when unbelievable became believable.”
One major event for Dave Matthew Band in 1994 was the release of their debut album "Under The Table and Dreaming". Clearly a huge turning point in Dave Matthews life and career.
The American Express campaign will debut on major broadcast outlets starting on Thanksgiving day, November 27 and can be viewed online via youtube.