Dave Matthews has a monkey on his back...almost literally. Dave is in a new John Varvatos ad campaign which features him in the streets playing guitar, singing and carrying on, with a bass drum and a monkey on his back. Dave Matthews acting basically like himself. There is no mistaking Dave's quirkiness and his interaction with the monkey is ammusing.
John Varvatos is a high fashion menswear designer whom has work with various music artist through the years. This year John is celebrating his 10 year anniversary with his All Star 10 Year ad Campaign.
ZZ Top Iggy Pop, and Alice Cooper are just a few other artists whom are included in this 10 year campaign.
Watch the Dave Matthews John Varvatos ad:
In a recent article entitled “Concerted Effort,” Slate magazine writer, Annie Lowrey describes the Dave Matthews Band’s secret to success. Amidst a climate of declining record sales, Lowrey asserts that the band has been able to remain profitable due to it’s high emphasis on touring and ticket sales. In fact, as Lowrey points out, in 2010 alone, “that meant playing 62 shows in 50 cities to 1,270,477 fans- more than any other artist touring in North America.”
The Slate post goes on to compare DMB’s approach as similar to that of the Grateful Dead, a reference that many writers, including myself, have shared, perhaps because the resemblance is so profound. Not only did the Dave Matthews Band inherit the Dead’s sound system, but it seems, they also assumed many of the same performance ethics as did their well known predecessors. In other words, forming a large and loyal fan base, and offering amazing shows that are free of the bells and whistles that amp up other artist’s fees. This strategy allows enthusiasts to enjoy multiple shows every year, which, of course, ends up raising revenue for the band. But it does much more than that.
Dave Matthews Band next official live release will be entitled, "Live In New York City" This show is taken from their performance at Citi Field on July 17th, 2010. DMB performed 2 shows at Citi Field and the parts of the July 16th show will be included on "The Big Apple Bonus Disc", which can be acquired by pre-ordering.
All Musictoday customers will receive a 4-track bonus disc and orders through the Warehouse will receive and 8-track disc. All pre-orders will be taken trough November 5th and will be released on November 9th. Bundle packages are also available with a t-shirt and a copy of the next installment of Live Trax.