In a recent article entitled “Concerted Effort,” Slate magazine writer, Annie Lowrey describes the Dave Matthews Band’s secret to success. Amidst a climate of declining record sales, Lowrey asserts that the band has been able to remain profitable due to it’s high emphasis on touring and ticket sales. In fact, as Lowrey points out, in 2010 alone, “that meant playing 62 shows in 50 cities to 1,270,477 fans- more than any other artist touring in North America.”
The Slate post goes on to compare DMB’s approach as similar to that of the Grateful Dead, a reference that many writers, including myself, have shared, perhaps because the resemblance is so profound. Not only did the Dave Matthews Band inherit the Dead’s sound system, but it seems, they also assumed many of the same performance ethics as did their well known predecessors. In other words, forming a large and loyal fan base, and offering amazing shows that are free of the bells and whistles that amp up other artist’s fees. This strategy allows enthusiasts to enjoy multiple shows every year, which, of course, ends up raising revenue for the band. But it does much more than that.
Tonight, in Arlington, Texas, the Dave Matthews Band will play a corporate gig for Altria Group, the parent company of the major tobacco producer, Philip Morris. Many fans have mixed feelings about this event, as it seems largely uncharacteristic for DMB to play for a company who is known for manufacturing carcinogens. It just seems out of place for a band who devotes so much of their celebrity to green and healthy causes. Personally, I have always battled allergies, and cigarette smoke is one of my greatest pet peeves, so this news has not settled too well with me. And yet, I recognize in this situation, a worthy opportunity to work with both acceptance and tolerance, two qualities that can enlighten even the dampest of circumstances.
By now, even casual observers of the band are aware that DMB will not be touring next year. I realized this when the teenager in front of me in Atlanta informed me that Dave will be “retiring” in 2011. While I did my best to set the record straight, I would be lying if I said that those words weren’t hanging on me like a wet rag. It’s hard enough to stomach the idea of one summer without hearing these musicians live. I don’t even want to imagine what it would be like to know that these spectacular evenings of sound would continue to exist solely in our memories. Of course, at the same time, I completely respect and applaud these men for taking a well-deserved break for themselves and their families. I can only contemplate how draining it must be for them to live a traveling life.